Festo - Assembly Program Promo Video

SMM created storyboards for the Assembly Program video, but did not have any 3D assets yet. They did not have the capability to develop them in-house. They needed a creative team that could bring the vision to life. Using the storyboards as reference, we partnered with Raconteur Animation and created a video that was visually engaging with snappy animation. They also developed different 3D shaders to create the styles that SMM had planned for the piece. This included two different toon shaders that fit the Festo brand.